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Created Fahrvergnügen campaign which functionally saved VW in the '80s

Was responsible for $100M Mercedes Benz marketing campaign

His book proved that James Dean was not at fault in the accident which took his life

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Created Fahrvergnügen campaign which functionally saved VW in the '80s

Was responsible for $100M Mercedes Benz marketing campaign

His book proved that James Dean was not at fault in the accident which took his life